Strategic Event Management

Introduction

This GLOMACS Strategic Event Management training seminar will take your events programme to the next level building your brand and reputation in line with corporate objectives. Getting the right mix of events with the right design values and consistent messaging to the right audiences is key. But what are the ‘right’ decisions?

Being correctly positioned at key industry conferences and exhibitions is important for brand visibility and positioning. Courting the right guests at your social events builds influence plus, every event needs to be well planned and organised. Lack of attention to a critical detail could result in your event being talked about for all the wrong reasons with damage to your brand and reputation.

This GLOMACS training seminar will highlight:

• Selecting the right events for your purpose spreading risk across many events, so that success won’t depend on one event alone
• The cumulative building of key messages and brand values with key stakeholders
• Master planning, hosting and following-up like a world-class professional
• Building capability, a trusted suppliers list and infrastructure across events
• The skills of the perfect host and media spokesperson

Objectives

At the end of this GLOMACS training seminar, delegates will be able to:

• Plan a programme of events to support and deliver the corporate strategy
• Select from a range of events and know how to deliver each type
• Schedule and plan each event within budget and deadlines
• Identify the most appropriate venues and activities for your events
• Manage VIPs and the media with confidence
• Troubleshoot plans to solve potential problems before they emerge

Training Methodology

This GLOMACS training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training progresses relevant to their own backgrounds and company requirements.

This GLOMACS training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the training days.

Organisational Impact

• Greater value from the complete range of events
• More focused events to build and maintain reputation
• More memorable events aimed at the right people
• An in-house resource capable of organising events directly or outsourcing wisely
• Staff better informed to provide project oversight of event suppliers
• Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

• Increased confidence to tackle event planning / management across a programme
• A method to make decisions about the best type and format of event to employ
• Greater understanding of the processes involved in event management
• An understanding of the main elements in event organisation
• More focused activity aided by thorough checklists and manuals
• Better time management facilitating the opportunity for greater creativity