Certified Social Media Marketing

Introduction

Social media marketing has huge potential to enhance brand visibility, customer engagement and overall business growth. Organisations can engage directly with customers fostering stronger relationships and loyalty. Their brands are visible and recognised by a much wider audience.

Analytics provide useful insights into customer behaviours and preferences, so they can tailor strategies more effectively. They can leverage trends and stay ahead of competitors. Compared to traditional marketing, social media is more targeted at a lower cost.

This Certified Social Media Marketing training course provides participants with the knowledge and skills to help their organisations achieve this potential. They leave with new abilities in reaching, engaging and retaining customers.

This GLOMACS Certified Social Media Marketing training course will highlight:

• Which social media platforms to focus on
• How to measure the success of your social media campaigns
• The difference between organic and paid social media strategies
• How to increase online engagement with different audiences
• Examples of successful social media campaigns in different countries and cultures

Objectives

This training course provides comprehensive knowledge and practical skills so delegates can:

• Explain the role of social media in marketing strategies
• Develop effective social media strategies aligned with business goals
• Create and curate content for various platforms
• Build and manage online communities that engage customers and foster loyalty
• Manage social media advertising, including allocating budgets and targeting
• Use analytics tools to measure campaign success.

Training Methodology

This training course shares both theory and industry best practices with practical sessions in accordance with adult learning and learner-centered principles.

We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.

Participants are encouraged to reflect on and discuss their own professional issues and experiences. We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.

Organisational Impact

The Organisation will have the following benefits,

• Higher social media penetration
• Targeted campaigns that maximise return on investment
• Enhanced targeting and personalization
• Improved brand awareness, trust and loyalty
• Higher customer satisfaction, conversions and sales

Personal Impact

Participants will experience the following benefits:

• Expanded understanding of the essential skills of strategy development, content creation, analytics and platform-specific marketing
• Confidence creating and managing social media campaigns
• Competence engaging audiences and building visibility via social media
• Up-to-date with the latest trends and tools, helping you adapt to ever changing algorithms and platforms
• Demonstrates your expertise in social media marketing knowledge and practices
• Connect with peers, building your network and fostering professional relationships